UTM Link Builder
Add UTM parameters to your URLs to track campaign performance in Google Analytics.
Campaign Details
The referrer: (e.g. google, newsletter)
Marketing medium: (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale)
Identify the paid keywords
Use to differentiate ads
Generated URL
Preview Parameters
- Source: -
- Medium: -
- Campaign: -
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are simple tags you add to the end of a URL. When someone clicks that URL, the tags are sent back to Google Analytics (or other tracking tools) to track exactly where the traffic came from.
Why use UTMs?
- Accurate Attribution: Know exactly which tweet, email, or ad generated a sale.
- Compare Channels: See if your Facebook Ads are performing better than your Email Newsletter.
- Calculate ROI: precise tracking allows you to calculate the return on investment for every campaign.
The 5 Parameters
- Source: The referrer (e.g. google, newsletter).
- Medium: Marketing medium (e.g. cpc, email).
- Campaign: Product, promo code, or slogan.
- Term: Identify the paid keywords.
- Content: Use to differentiate ads (e.g. sidebar_link vs footer_link).
Frequently Asked Questions
Do UTM parameters affect SEO?
No, they don't directly affect rankings. However, they create duplicate URLs. It's best practice to use canonical tags on your pages to tell Google which version is the "original".
Can users see the UTM tags?
Yes, they are visible in the browser address bar. If you want to hide them, you can use a URL shortener (like bit.ly) after generating the link.